"Joseph, I have been wanting to send you this email for quite some time. Sorry for the delay. You know how I was so worried about my diamond not showing enough colors. Well, I have got to tell you, it's beautiful. There are so many colors coming from this diamond. I really love it and am enjoying it everyday. It seems to be getting smaller but then I look at my original stone and notice the size difference. Thank you again for your help with my purchase. I hope to be visiting with you in a few years for a bigger one!"
--Sonja Calderon, Austin, TX
The setting I bought from Joseph at Whitefire was exactly what I had looked everywhere to find. The only problem was that it didn't appear to come in the finish that I needed. No problem for the folks at Whitefire- they ordered the setting and put the satin finish I was looking for on the ring themselves. It ended up perfect! Joseph spent more time on the phone with me answering questions and getting information for me on everything from the alloy content of the metal in my ring (so my girlfriend wouldn't have an allergic reaction) to details about diamond grading. The service was more than I ever could have expected and the end result was nothing short of perfect."
--D Estrem, Laughlan ASB, Texas
Joseph is good people first and foremost. Through his time and effort, Joseph has taken the time to educate us on our decisions. We are now loyal customers. You cannot find this kind of service through your "normal" jewelry stores and we have been to most of them in Austin. Joseph answered our basic questions rather than just telling us what the quality of a diamond is, he explained to us and showed us why it was given a certain rating. One engagement ring, one refurbished wedding band and One newly ordered wedding band later, we're hooked!
--Jerry & Roxanne, Austin, TX
Joseph has created designs for my husband that are so unique and special. Details and creativity makes him so special! I am a jewelry junkie and every time my husband surprises me with one of Joseph's designs I am speechless.
-Melanie, Austin, TX
When we first began looking for an engagement ring, we had two very satisfied sets of friends recommend us to White Fire Jewelry. On our first visit we were so impressed with Joseph Villarreal's knowledge and enthusiasm to educate us on the diamond buying process. We knew working with him was going to give us the personal attention we deserved through out this important time in our lives. Joseph diligently worked to find us the most beautiful and perfect diamonds for our budget. His beautiful craftsmanship in sculpting our custom made wedding ring has people giving us compliments daily. Our ring has even been mistaken for a ring from Tiffany and Co.! Working with Joseph has been one of the most satisfying experiences. It is hard to imagine any other company or any one else going to the lengths he has to satisfy his customers. Thank you Joseph for all you have done!
-Joseph & Anna Dunn, San Antonio, TX
"Excellent and very professional customer service- White Fire's pricing is outstanding and I highly recommend you take a look at what they can offer for wedding and engagement rings."
-Greg Hill, Austin, TX
"Thank you so much for your help in helping us select my diamond anniversary ring. It has been a real pleasure working with you, and your role has been pivotal. Al and I spent many hours going into various jewelry shops and countless jewelry exchanges in the Diamond District of NYC. You have no idea how many times we were bombarded by high pressure salespeople telling us they know exactly what we're looking for, and how they've got it right there. It was only when we moved into the realm of WhiteFire that we felt relaxed, attended to, and was able to find what we were looking for. Thanks again for all of your help! The outcome of our hunt was a sheer success, thanks to the knowledgeable staff at WhiteFire Diamonds."
-Mr & Mrs Sandoval, Austin, TX
"On behalf of myself and my fiancee, Frances, I just had to write and thank you for all your help with the selection and setting of our engagement diamond."
-Greg Hill, Austin, TX
"Your knowledgeable and professional approach took all the confusion out of buying a diamond."
-Carlos and Dora Zapata, Austin, TX
"I am grateful that you were able to locate several diamonds of the quality and weight that I was interested in and were able to offer them at a very reasonable price."
-John Lobaugh, PhD, Austin, TX
"During my dealings with Mr. Villarreal, I have found him to be professional and quite knowledgeable in his profession."
-Domingo Garcia, State Representative, Dallas, TX
" I recently responded to a neighborhood yahoo forum where a resident/member asked for a referral to have a ring appraised, and this is what I said:
I have a good friend in the jewelry business (also qualified as an appraiser, most jewelers aren't) who is one of the most ethical people I've ever met. He used to office down the hall from me, and I had a front seat to watch his business grow until he moved to bigger offices. I bought my wedding sets and numerous gifts through him over the years. In fact, I bought my teenage son's second used car from him, that's trust !
His name is Joseph Villarreal and he offices at the Bank One/Chase building at 7600 Burnet Road. Try him at 231-8502 or his website at www.whitefirejewelry.com. He has a FAQ page on his website that discusses appraisals (titled "Insurance Appraisals or Sales Receipts").
As a real estate appraiser, I know there is an extremely wide range of expertise in the valuation businesses. Joseph is at the top, so if you don't use him, try to find someone that at least has his credentials. None of us in the valuation business charge a higher fee for knowing our business, but the ones who don't know what they're doing will cost you more than the initial fees.
"
-David J. Englund, SRA, Austin, TX
" We want to thank you for the tremendous service you gave us when we were shopping for Lizâ's engagement ring. You were fair, honest and thorough, without resorting to pressure. We were most impressed that you answered all of our many questions about stone quality, the diamond industry andthe ring-buying process.
Thanks for being part of this very special time in our lives. We will
absolutely turn to WhiteFire Jewelry for our future jewelry purchases. "
--S Victor Hernandez and Elizabeth Pierson, Austin, TX
IT IS PERFECT !! That is what Priscilla said when I presented her with the engagement ring I purchased from White Fire. Perfect also describes my experience in working with Joseph on selecting the ring. I visited several retail shops before coming to WhiteFire, and none even had the type stone I wanted. They were able to immediately provide EXACTLY what I was looking for and at a price that worked within my budget. Thank you so much on behalf of my fiance and I!."
--JM Corez, Austin, Texas
Hello Joseph, Just a short note to let you know how much I love my 5 carat diamond ring! I honestly can't stop looking at it! Words really cannot express how happy I am to be the owner of this magnificent, incredible, beautiful, ring! Thank you so much for asking me all the right questions when you were designing the ring. I absolutely love the design; it is perfect in every way! The ring was definitely worth the wait, my husband is a wonderful man! I am so thrilled to have met you and hope to have a long lasting relationship with you and your company.
--Lucy Davila-Austin, TX
I have worked with the staff for a number of years now, and I have always been impressed with their ability to listen to my needs and desires. I recently got married, and everyone loves our rings. In fact, my wife still gets compliments from strangers about how beautiful her ring is. WhiteFire is very knowledgeable about the diamond industry, and I trust them with all my diamond purchases. Thanks!
-Nigel, Austin, TX
My fiance and I had had some difficulty in finding a service in town that could custom design our engagement ring, but after two dissapointing visits to other stores we discovered that the third time is certainly a charm. From the very beginning, our experience working with Joseph to find this ring was enjoyable, productive, and stress free. He was very supportive of our wish to go with something non traditional and never pushed any sale on us. Joseph was very good about presenting us with options and engaging us in a process of elimination to bring us closer to the ring we wanted. Our correspondence during the process was very prompt and professional, and each visit was truly a pleasure. The final product was something we will cherish forever and we look forward to getting married even more now. We highly recommend Joseph to anyone; no matter what you are looking for Joseph will help you find it.
-P.J.Hobbs, Austin,TX
"Our company traditionally have done white elephant gifts at christmas. This past year our company did so well, we decided to give all our employees nice jewelry gifts. We located whitefire jewelry on the internet and we narrowed our purchase to "pearl bracelets". After a breif email exchanged, whitefire was able to give us a quantity discount on the bracelets we chose. Not only the product was delivered on time for the christmas season, the employees were ecstatic to receive such a high quality pearl jewelry. I recommend anyone looking for either individual or corporate gifts to give whitefire jewelry a call as I am very pleased with their service and products."
-Danny Davila, President, Davila Buschorn Associates, Austin, TX
"Me and my husband of 11 years were in the market for a unique anniversary gift and we had a hard time finding something in town to fit our taste. We went to White Fire and picked from their selection of custom jewelry. I love the idea of having something that nobody else will ever have. I highly recomment White Fire for all of your jewelry needs, I even had some appraisals done that I was putting off because I could not find a good appraiser."
-J.Smith, Austin, TX
"My husband and I recently celebrated a wedding anniversary in Hawaii. I wanted to surprise him with a new wedding band . After researching my options I decided to visit Whitefire Diamonds online. I was very impressed with the content of the website and how user friendly it was. After purchasing my ring online I promptly received an email from Joseph detailing my purchase. Because this was a surprise and I had a deadline, I specifically asked for a rush delivery. Whitefire was more than helpful; in fact they even offered to send it to my hotel in Honolulu. To my delight, the ring arrived early and pick up at the Austin location was easy, I couldn't ask for more. The staff was very inviting and presented a polished ring in a beautiful box with matching bag. My husband loves the ring and the design. I'm certain that our next purchase will be from Whitefire.."
-Joanna Barker, EML Incorporated, Austin, TX
"I went to see Joseph at Whitefire Jewelry for a gift for a special someone recently. I didn't know what to expect at first ,but I found thier prices to be very reasonable more affordable then some others places here around the Austin area. The selection was great and the service was excellent. I was treated
"I am confident knowing that not only does the diamond look great, but that it is a sound investment made possible by your skilled assistance."
-Eddie Arzola, St.Louis, MO
