How much do I spend ?   One of the most important questions for someone contemplating a diamond purchase is "how much do I spend". That is a very fair question and is what everyone has on their mind when purchasing a diamond or diamond ring, especially on such an emotional item. Now, I know you have heard the traditional basic guideline of "two months salary" for your diamond purchase. It is only that, a basic guideline. Sure you can spend more money and your friends will be impressed. However, you should spend what you feel is right for you and your pocket book. The bottom line is, set a budget, compare shop and ask a lot of questions. Stick to your budget and be realistic. You are making an exclusive, emotional purchase and you should get what you are paying for. "Shopping for a Cadillac only wanting to pay for a Volkswagen" will bring you unnecessary frustration. Make shopping for your perfect diamond a fun, memorable and exciting experience.