About Whitefire Jewelry

WhiteFire Jewelry is located in Austin, Texas and is considered one of the premier online web stores for well-crafted fine jewelry as well as excellent customer service. While originally specializing in Loose Diamonds, we now offer Engagement Rings, Wedding Bands, Custom Designs and other Fine Jewelry. At WhiteFire, we offer a wide variety of styles at affordable prices without compromising quality. We have meticulously chosen desirable products that represent our WhiteFire brand and we stand behind the quality and craftsmanship of every piece of jewelry we offer.

Joseph Villarreal

President, Whitefire Diamonds & Fine Jewelry
"Businessman of the Year 2006." Honored by the Greater Austin Hispanic Chamber of Commerce.

Graduate Gemologist Joseph Villarreal is a founding partner of WhiteFire Jewelry, formerly known as Joseph & Company Diamond Brokers. His over 20 years of experience in the diamond and jewelry industry has sustained a very high reputation among numerous loyal clientele and trusted vendors.

Vijay Rengan

CEO, Whitefire Diamonds & Fine Jewelry

Mr.Rengan is a founding partner of WhiteFire Jewelry and the technologist behind this venture. Mr. Rengan received his Bachelor of Engineering from RECT, India; Master of Engineering with specialization in Computer Graphics from the University of Texas at Austin; and Master of Business Administration, specializing in international finance from the University of Texas at Austin as well. Besides Whitefire Jewelry, he also founded Talavera Emporium an online handicrafts pottery store, EML Incorporated a software consulting company and sports a single-digit golf handicap.